Bài giảng Anh 10 Unit 1: Marketing (Speaking)

Welcometo ENG102 classMarch 15th, 2012*1Le Do Thai_BMNNIntroductionENG102 (Pre-intermediate to Intermediate level)Unit 1: MarketingLesson: SpeakingTopic: Advertising/ MarketingObjectives: By the end of the lesson, students will be able to discuss together whether advertising is necessary or not. 9/27/20162Le Do Thai_BMNNUnit 1: Marketing(Speaking)Brainstorming (in 5 minutes)What is marketing?Marketing = advertising (making a product or a service popular, or making as many people buy a product or use a service as possible)Who cares about marketing?Manufacturers/ producers/ businesspersonsCustomers/ clients/ consumersDate3Le Do Thai_BMNNSome adjectives of feelings: (in 5 minutes)Date4Le Do Thai_BMNNWatch this movie and this clip. (3 minutes)Date5Le Do Thai_BMNNWork in pairs in 10 minutes. Then present in the front of the class.How do you feel about advertising?Where do you often see advertising?Do you think advertising is helpful and necessary or just a waste of money and time? Explain your opinion.Have you ever bought something advertised? If yes, why did you buy it? If no, explain why you haven’t. Date6Le Do Thai_BMNNAdvertising is helpful and necessary.Help to relax (attractive, exciting, interesting, colorful,)Provide information (price, quality, use, originality,)Help consumers to make a good choice among productsDate7Le Do Thai_BMNNAdvertising is just a waste of money and time.Not all people watch advertisements.Make viewers lose interest (annoying)Always exaggerate products/ services, or tell a lieUnimportant/unnecessary informationDate8Le Do Thai_BMNNWork in groups of 4 or 5. (10 minutes)Let’s market/advertise An Giang UniversitasWho will the advertisement be intended for?What would you say about AGU to your audience?Board of RectorsTeaching staff, studentsFacilitiesExtracurricular activitiesDate9Le Do Thai_BMNNHomeworkSpeaking: AdvetisingWrite an advertisement of AGU.Reading 1 (logos and marketing campaign of Nike) Grammar 1 (so+adj+that-clause)Date10Le Do Thai_BMNN