100 Action Principles

5. Exercise for 20-90 minutes.
6. A-B-A-B (Always Bring A Book).
7. Work at work.
8. Be the example. 
9. Say a prayer of thanks.
10. Pleasantly surprise someone.
11. Find a small way to spoil yourself.
12. Maintain aware n e s s .
3 Rules To Master Success In
B u s i n e s s
Success in business isn’t necessarily complicated. Whether you work for your-
self or others, through diligent application of the following simple rules, you are
putting yourself on the fast track to pro s p e r i t y .
1. Offer a quality product or service that the market demands at a fair
p r i c e .
2. Appreciate your customers. Say thank-you, follow-up and ask for more
business and re f e r r a l s .
3. Copy success. Find the industry leaders who are already doing what you
want to do and do what they are doing. In most situations when you are estab-
lishing your business, it makes more sense to be imitative rather than innovative.
20 Distinguishing Characteristics 
Of A Master
Commits to ethical behavior.
Matches words with actions.
Strives for excellence.
Works independently of criticism
and praise.
O rganizes methodically.
Stands tall.
Listens to learn .
Teaches softly.
Tests strictly.
P roceeds patiently.
Treats everyone equally.
Assumes the lead.
Accepts re s p o n s i b i l i t y .
Seeks simple solutions.
D a res to risk.
Reacts calmly.
Lives now.
A p p reciates all life.
I m p roves herself.
Helps others.
If you like the common sense approach to life found in the Action Principles,
you will certainly want to learn more about the Master Success System and book-
mark our website, Success.org. The site includes both multi-media enhancements
and interactive capabilities covering the six levels of the Master Success System.
Online additions and improvements are made every week. On the site, you will
find many re s o u rces, including:
• FREE Palm and e-book book downloads.
• Related courses, stories and articles.
• Bulletin boards for each level of the system.
• Hundreds of links and other educational tools.
• Several separate libraries of motivational quotes.
• Contests, prizes, a gift shop and much more .
• Action Challenges to keep you on course.
• Celebrity testimonials and success stories.
American Success Institute, a Nonprofit Org a n i z a t i o n
Accept this 
A c t i o n
C h a l l e n g e
$1. 0 0
Accept this Action Challenge and join us in promoting the spirit of the Action
Principles. Begin by giving copies of this book to: family members, friends, clients,
customers and co-workers. If you can, please consider doing more. Make a posi-
tive contribution in your community by distributing multiple copies of this book
to: schoolteachers, counselors, police officers, social workers, clergy members and
others who are in a position to share the Action Principles with those most in
n e e d .
To support your efforts in helping others, you may order any number of copies
of The Action Principles for $1.00 each (minimum 10). 
To order online: Success.org
To order by telephone: 1-800-585-1300
To order by mail: ASI, 5 North Main Street, Natick, MA 01760
I n t e rnational: E-mail us regarding postage, info@success.org .
Note: The Action Principles will soon be available online in Spanish, Fre n c h ,
Arabic, Japanese and Russian. If you would like to volunteer your translating skills
in other languages, please e-mail us at info@success.org .
Please Join Us In
Our Wo r k
The American Success Institute (ASI) is a
501(c)3 nonprofit educational and philan-
t h ropic organization founded in 1993 by
Bill FitzPatrick. The mission of ASI is to
c reate success to share. ASI offers a FREE
business education on the Internet at Success.org. Each year, ASI donates thou-
sands of motivational books to schools, correctional facilities and social agen-
cies. We also help build playgrounds for poor children in Central America.
We need and appreciate individual donations in any amount. With a cre d i t
card, please call 1-800-585-1300 or make a donation to ASI on-line at
S u c c e s s . o rg. Checks can be mailed to ASI at 5 North Main Street, Natick MA
01760. Donations are tax deductible. Please verify your particular tax situation
with your accountant. If your company is involved in charitable giving or
matching donations, please ask them to consider our org a n i z a t i o n .
Thank you in advance for your help and genero s i t y .
The Master Success System
Follow the Master Success System and you will become a self-reliant, no-excuse
person of action. Immediately and fore v e r, your prosperity will increase and you will
be blessed with love, respect and feelings of personal peace that come from doing
your best.
T h e re are six levels in the Master Success System. The Action Principles are Level
One. Level One is called the Aw a reness Level. You need go no further. if you believe
in the Action Principles, you may decide to move on to Level Two. Level Two is called
the Commitment Level. Here we will read and discuss the twelve lessons of the book,
Master Success. Topic by topic from making money to building relationships, you will
l e a rn and discuss with Bill and other members how best to incorporate the Action
Principles into your daily life.
Again, you can stop or decide to accept the Action Challenges and move on
t h rough the remaining four levels. Level Three, the Achievement Level covers thirty
lessons on making money as an entre p re n e u r, salesperson or valued employee. On
Level Four, the Investment Level, you learn how to manage and invest your money
so that you can enjoy a comfortable early re t i rement. Level Five is the Leadership
Level. Having lived the Action Principles and worked through the Action Challenges
for several years, you will see your star rise. Often, you will be called upon to lead or
counsel. On this level, you will acquire the skills necessary to take charge. The final
level is Level Six, the Mastery Level. You will become a Master of Success. 
R e a d
In Master Success you will learn to:
• Master Goals and set your course for peace
and pro s p e r i t y .
• Master T i m e and take control of your life.
• Master W o r k and know that you make a dif-
f e re n c e .
• Master Money and achieve worry-free living.
• Master Real Estate and leverage your way
to pro s p e r i t y .
• Master Health and feel invigorated to live an
exciting life.
• Master Mind and tap into your inner
s t re n g t h s .
• Master Relationships and find friendship and
re s p e c t .
• Master Life and discover your love of many things.
• Master Alliances and rapidly increase your capabilities.
$1 9 . 9 5
What people are saying about 
Master Success:
It gives the readers immense hope for what is to come in the near future. I
look forward to sharing this book with others.
US Senator Bob Smith
A helpful and informative book  with the capacity to assist me in my pub-
lic as well as my private life.
US Senator John Ashcro f t
This book is thoughtful and hard hitting, and if you follow through will lead
you to a better life.
Bill Rogers, Olympian
Read a sample chapter on Success.org .
Shipped within 24 hours on
About Bill FitzPatrick
Bill FitzPatrick enjoys a reputation as a popular mar-
tial arts master and business teacher. Bill is an Eagle
Scout and served for six years as Infantry Sergeant in the
A rmy Reserve. He earned a Master’s Degree in
Education from Boston College. He is a 4th degree black
belt in Shaolin Kempo karate and has taught self-defense
classes for over twenty years. For fifteen years, Bill ran a
high school program for court offenders in Cambridge,
Massachusetts. He has written extensively on real estate
investing, small business, personal perf o rmance and martial arts topics. Bill is
the Founder and Executive Director of the nonprofit American Success Institute
(ASI). His speaking engagements and charitable work on behalf of ASI have
taken him throughout North and Central America, Europe, Asia and North
Africa. He is the author of eight books including The 100 Action Principles a n d
Master Success. Bill lives with his wife Karen in a Boston suburb. Bill and
K a ren are the proud uncle and aunt to many wonderful nieces and nephews.
L e t ’s Begin
When you commit your life to continual
s e l f - i m p rovement and helping others, it doesn’t
matter where you start and there is no telling
w h e re you will end up. It doesn’t matter if you
a re sitting in a stretch limo or in a wheelchair.
It doesn’t matter if you live in an affluent sub-
urb or a country trailer park. It doesn’t matter
if you have the physique of an athlete or have
just lost two hundred pounds and still need to
lose another three hundred. No one can tell
how tough or successful you are simply by
seeing the outside you. It is what is inside of
you and what you do with your God given tal-
ents that will make the diff e rence. Don’t give
up. Let the Action Principles lead you to write
your goals, make your plans, list your to-dos
and make today and every day special. Push
yourself. Make yourself do the hard things.
Live a full, rich, rewarding life. Inspire others by your quiet example. At the
end of the day, you can relax tired, but satisfied and happy that you have
done your best. 
Be the best that you can be because you can’t conceive of living any other
way. Stand tall. You will be surrounded by genuine affection from your hus-
band, wife, children, friends and co-workers. Even strangers will react positive-
ly to you, having sensed your confidence. Love, friendship, respect, peace and
p rosperity will be yours to live and enjoy every day. In trying, you are a mas-
ter of success. This may all seem miraculous to you but it will just be you fol-
lowing God’s plan and, in this defining moment, committing to impro v i n g
yourself and helping others.
See you at Success.org ,