Từ vựng Ielts theo chủ đề

llions of years 
 future generations: the people who live after us 
 to get back to nature: to live a life that is closer to nature 
 global warming: the increasing temperature of the world brought about by gases such as 
carbon dioxide 
 heavy industry: the manufacture of heavy articles and materials in large numbers 
 humanitarian aid: the act of showing support to people struggling to survive 
 impact on: the effect on 
 loss of habitat: the decline in areas of land where animals and plants would normally 
exist 
 man-made disaster: widespread damage or loss of life brought about by the action of 
humans 
 natural disaster: an event such as an earthquake, flood or hurricane which causes 
widespread damage or loss of life 
 natural environment: the place where animals and plants would normally be found in 
nature 
 the natural world: the world of nature 
 oil spill: waste usually deposited in the seas and oceans after an accident at sea 
 poaching: to hunt and kill wild animals illegally 
 pollution levels: the amount of toxic waste 
 pressure group: a group of people who try to raise awareness of issues and try to affect 
the views and actions of people and organisations 
 toxic waste: poisonous, unwanted rubbish often produced by industrial processes 
 wildlife conservation: to protect animals and plants and their habitats 
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IELTS – as easy as pie!!! 
Fanpage: IELTS Fighter – Chiến binh IELTS 
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IELTS Advertising Vocabulary 
Topic Vocabulary >> Lesson 20: Advertising 
You may be asked questions about advertising in your 
country. Read the following IELTS-style questions and 
answers below and pay attention to the phrases in bold. Use 
the ‘Definitions’ section at the bottom of the page to check 
the meaning of any phrases you don’t understand. 
Part 1-style questions 
Examiner: Are there any TV channels in your country that don’t have adverts? 
Loraine: No  they’re all commercial channels and show adverts all day long  too many 
really  and there’s also a lot of product placement going on  especially in soap operas 
where they place an item just behind the actors. 
Examiner: Do you enjoy watching adverts on TV? 
Karin: No  not really  I hate commercial breaks during a film  it really spoils the flow  
and during prime time viewing they seem to squeeze even more ads in than usual  celebrity 
endorsements also get on my nerves  everyone knows they’re only doing it because they’re 
getting paid. 
Examiner: What are the best ways for ordinary people to advertise something they want to sell in 
your country? 
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Địa chỉ: 254 Hoàng Văn Thái – Thanh Xuân – Hà Nội 
SĐT: 04 6295 6422 | Website: ielts-fighter.com 
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_____________________________________________________________________________________ 
IELTS – as easy as pie!!! 
Fanpage: IELTS Fighter – Chiến binh IELTS 
 30 ngày chinh phục 6.5 IELTS 
Địa chỉ : 254 Hoàng Văn Thái – Thanh Xuân – HN 
Hotline: 0963 891 756 
Marianne: The simplest way is to place an advert in something like the classified ads section of 
a local paper  or there’s the Internet of course  there are lots of sites like eBay where you 
can buy and sell things online. 
Part 2-style task 
Describe an advert you once saw that was very effective. You should say 
 where this advert appeared 
 when you saw it 
 what it was advertising 
and say why you thought it was so effective. 
Max: OK  well this was about 4 years ago  I was looking for some software to create videos 
 one day I got an email from a mailing list I’d signed up to  there was a link in it to a press 
release  a company had written something about a new product that was similar to what I was 
looking for  at the end of the press release there was a link to the sales page  I hadn’t heard 
of the company but I was interested and clicked the link to the ad . what caught my attention 
immediately were the number of testimonials from people who had bought the software  I 
think testimonials are like the online equivalent of word of mouth advertising and are really 
persuasive  anyway  when I got to the bottom of the page there was a great big call to 
action button inviting me to buy  I was totally persuaded and ended up making a purchase  
what made it so effective I think was the power of those testimonials  they’d been written by 
people very much like me  they’d had a need and the software had obviously turned out to be 
just what they were looking for  when you think that this was a newish company they 
wouldn’t have had any brand awareness at all  they probably wouldn’t have had much of a 
budget for advertising  obviously you wouldn’t advertise a product like this through the mass 
media on TV  they probably didn’t even have an advertising agency to support them and 
yet they’d managed to create a great deal of brand loyalty from previous customers  I think 
that was really effective. 
IELTS Fighter – TRUNG TÂM LUYỆN THI IELTS HÀNG ĐẦU VIỆT NAM 
Địa chỉ: 254 Hoàng Văn Thái – Thanh Xuân – Hà Nội 
SĐT: 04 6295 6422 | Website: ielts-fighter.com 
===================================================================================== 
_____________________________________________________________________________________ 
IELTS – as easy as pie!!! 
Fanpage: IELTS Fighter – Chiến binh IELTS 
 30 ngày chinh phục 6.5 IELTS 
Địa chỉ : 254 Hoàng Văn Thái – Thanh Xuân – HN 
Hotline: 0963 891 756 
Part 3-style questions 
Examiner: What is it that makes an advert effective? 
Spencer: Well  when a company launches a product they have to consider the Internet  
especially how it can be used to spread the word on social media  so in this context a video 
that goes viral is probably the most effective type of advert you could make. 
Examiner: What are the advantages to companies of advertising on the Internet rather than TV? 
Stelios: I’d imagine the main advantage is you can reach your target audience much more 
effectively  if you bring out a niche product for example  or you have a tight advertising 
budget  you can advertise on particular sites that the people you want to reach visit  that’s 
not something you can do on TV. 
Examiner: What things do advertising companies do that might give it a bad name? 
Raol: For me the most irritating is cold calling  we must get two or three of these every day at 
work  then there’s junk mail that gets posted through the letterbox  and of course the online 
equivalent of this  spam emails  I think it’s this kind of advertising that tends to annoy 
people. 
Definitions 
 advertising agency: a company that creates adverts for other companies 
 advertising budget: the amount of money a company decides to spend on advertising 
 brand awareness: how well people know a particular brand 
 brand loyalty: the degree to which people continue to buy from the same brand 
or company 
 buy and sell: often used to refer to the buying and selling of items between individuals 
 call to action: something that encourages someone to take a particular action, such as 
making a purchase or clicking a link on a website 
IELTS Fighter – TRUNG TÂM LUYỆN THI IELTS HÀNG ĐẦU VIỆT NAM 
Địa chỉ: 254 Hoàng Văn Thái – Thanh Xuân – Hà Nội 
SĐT: 04 6295 6422 | Website: ielts-fighter.com 
===================================================================================== 
_____________________________________________________________________________________ 
IELTS – as easy as pie!!! 
Fanpage: IELTS Fighter – Chiến binh IELTS 
 30 ngày chinh phục 6.5 IELTS 
Địa chỉ : 254 Hoàng Văn Thái – Thanh Xuân – HN 
Hotline: 0963 891 756 
 celebrity endorsement: to have a well-known person promote a product 
 classified ads: small advertisements often put in a newspaper or magazine by individuals 
 to cold call: to call someone with the aim of selling something without them asking you 
to do so 
 commercial break: the short period during TV programmes when advertisements are 
shown 
 commercial channel: TV channels that make money from showing advertisements 
 to go viral: to quickly become extremely popular on the Internet through social media 
 junk mail: unwanted promotional leaflets and letters 
 to launch a product: to introduce a new product 
 mailing list: a list of names and contact details used by a company to send information 
and advertisements 
 mass media: large media outlets like TV, newspapers and magazines 
 niche product: a product that is aimed at a distinct group of people 
 to place an advert: to put an advert somewhere 
 press release: something written by a company for newspapers and magazines and 
websites to share and publish 
 prime time: the time during the viewing schedule when most people watch TV or listen 
to a broadcast 
 product placement: to advertise a product by using it as a prop in a TV show or film 
 sales page: a page specifically used to promote a product or service 
 to show adverts: to display adverts on TV 
 social media: websites that enable users to create and share content or to participate in 
social networking. 
 spam email: unwanted, promotional email 
 target audience: the people a company want to sell their product or service to 
 word of mouth: recommendations made by individuals to other individuals about a 
product of service