Slide: Multimodal discourse analysis

Multimodal discourse analysis considers how texts draw on modes of communication such as pictures, film, video, images and sound in combination with words to make meaning in different genres such as web pages, films and television programs.

It considers how multimodal texts are designed and how semiotic tools such as color, framing, focus and positioning of elements contribute to the making of meaning in these texts.

 

 

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Multimodal discourse analysis Multimodal discourse analysis II, Analysis the pictureMultimodal discourse analysisMultimodal discourse analysis considers how texts draw on modes of communication such as pictures, film, video, images and sound in combination with words to make meaning in different genres such as web pages, films and television programs. It considers how multimodal texts are designed and how semiotic tools such as color, framing, focus and positioning of elements contribute to the making of meaning in these texts.Social meaningRepresentational meaning: How the image conveys aspects of the real worldInterpersonal/ modal meaning: How the image engages with the viewerCompositional meaning: how the elements in an image are arranged to make a coherent picture in meaning makingQuestions to ask when doing multimodal discourse analysisWhat meaning is being made in the text?How is meaning being made in the text?What resources have been drawn on to make the meaning in the text?In what social environment is the meaning being made?Whose interest and agency is at work in the making of the meaning?Le baisser de l’hôtel de ville the kiss by city hallRobert Doisneau-1950Representational meaningNarrative structureThe couple stands out mainly because they are stationary while the rest of crowd moves around themA man is holding a women in his arm => Action processInterpersonal meaning: The gaze In terms of the gaze, that means the look set up between the represented participant and the viewer.We also have: - “demand” gaze – the subject directly looking at the viewer - “offer” gaze – the subject looking away from the viewer, to another object in the picture. That is a “offer” type of gazeThe shot showed a couple kissing each other while walking on the sidewalk filled with pedestrians, in front of a coffee shop, near City HallsTwo adults and the passers in the shot looked away from the viewerThe pairs indifferent exchanged burning kiss in the streets, a kiss without control, demolished the fence opinionthe passers were still moving and not looking at the pairs of the viewer that contributed to draw on dairy life in Pari and highlight the sweet coupleInterpersonal meaning The size of frame: medium shotThe couple are framed in the center of the photograph, as well as being in the center of the crowd with people walking behind them, side of them, and someone sitting in front of themThe photo also has people and other elements such as the building, the lamppost and cars have motion blurs, which encourages the viewer to fill in the gapsWith the medium shot, the photo says about freedom and young love as the couple passionately demonstrate it in the middle of the street, careless of the presence of people walking around them.In theoryeye levelbelow eye levelabove eye levelIn PracticeThe picture: The Kiss in City Hall is a striking example of the use of such an tilted angle.They were delighted to be part of the history of romance. Paris, youth, freedom, passion. The symbol: the kiss. They were filmed for a television documentary about Doisneau, but when footage of them wound up on the cutting-room floor, they were, they said, appalled that they would not get to celebrate their romance with the publicTextual meaningThe photograph of a couple kissing in the busy streets of Paris, an internationally symbol of young loveThe man is holding a women in his arm They are closing their eyes They are kissing passionately in the street, oblivious to the pedestrians passing byLimitation of multimodal discourse analysisRequiring much time and containing many different points of view.Being less looking at view of other involved people of the picture. ViewerCreator

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