Public Speaking Made EASY Public Speaking Made EASY

Public Speaking Made EASY:
Tips and Techniques to Make 
Clinical Research Presentations 
Enjoyable and Effective
Ruth Ann Nylen, PhD
The RAN Institute
Paul Mastoridis, Pharm D
Schering Plough Research Institute
Ruth Ann Nylen, PhD
The RAN Institute
Tampa, FL
Discussion Topics
1. Speaking Skills and Techniques
2. Investigator Meeting Techniques
and Tools
3. Effective use of Technology
Public Speaking Opportunities in 
Clinical Research
OMeetings at your work place
OConventions
OInvestigator meetings
Factors Impacting the Quality of 
Delivery
1. Program Content/Methods
2. Applicability to Work
3. The Environment 
4. The Speaker
So many choices of methodyet 
only one delivery opportunity
O Present/Lecture
O Teach
–Educate
–Train
O Facilitate Learning
Choosing the method of delivery
1. What do you want the audience to be
able to do after you have spoken? 
2. Who is in the audience?
3. Tailor your information to achieve the
intended goal for the audience.
Expected Performance
Bloom’s Taxonomy
Knowledge
Understanding
Application
Problem Solving
Analysis
Synthesis
Learning Preferences of the Audience
O Auditory
O Visual
O Kinesthetic
Preferences and expectations 
of adult learners
O Require respect
O Want to share learning
O Love to talk about their experiences
O Are focused on specific goals
O Want relevant information
O Are usually self-directed
O Learn best by doing
Knowing your Audience
OWhat is their experience?
OWhat do they want or need?
OWhat is their job?
The Bottom Line
Tailor the method of 
delivery to the expected 
performance and the 
audience.
The Environment
1. Visit the facility prior to speaking.
2. Request optimal-set up, if the flexibility
exists.
3. Expect the unexpected.
4. Make the best of the environment you
are given.
Tips for Controlling your 
quality as a speaker
1. Know your content. 
2. Mind your appearance.
3. Be fully prepared:
» Equipment/technology
» Your slides/overheads
» Rehearse!
» Back-up Plan
Tips for Controlling Your 
Quality as a Speaker
4. Speak confidently
5. Respect participants
6. Continue to learn and improve as
a speaker
Tips for Controlling Your 
Quality as a Speaker
Summary
O Know the Content
O Tailor your Delivery to the 
Audience
O Be Prepared
O Relax and Have Fun!
Paul Mastoridis, Pharm D
Schering Plough Research Institute
Kenilworth, NJ
Innovative Transitions
O PowerPlugs™ by CrystalGraphics
O PowerPlugs: Transitions ™ adds high-quality 
3D transitions with synchronized sound 
effects between your PowerPoint slides.
O PowerPlugs:Templates, 3D Titles, Charts, 
Animation, Quotations, Headings
OWEB SITE: www.crystalgraphics.com
Investigator meeting techniques 
and tools
OPromote a consistent message among 
study centers.
OProvide a global question and answer 
forum.
ODiscuss expectations for conducting the 
clinical trial
Clinical Research meeting 
techniques and tools
O Identify Subject Matter Experts (SMEs)
– not all SMEs know how to present or train
O Standardize Content/Presentations
OElectronic Clock
» 
OMusic
OKaraoke
» 
International: Investigator 
meeting techniques and tools
O Know your audience, country, culture
O International Etiquette:
– Up-to-date and relevant information on international business 
culture, customs and protocol, gift-giving, negotiating tactics, 
business entertainment, cross-cultural communication and more.
– 
O World Holidays
– 
O World Bank Holidays
– 
O What you should know before negotiating
O Entertaining for business success
O Making appointments
O Selecting and presenting an appropriate 
business gift
O Respectfully addressing others
O Guidelines for business dress
O Acceptable public conduct
O Welcome topics of conversation
O Canada profile outlines key facts and figures, 
the country's political landscape, and the
responsibilities of the Bank of Canada.
Investigator meeting 
techniques and tools
OIdentify methods to better 
interact/communicate at 
Investigator Meetings
LINKS to a Better Presentation
O Cool Word of the Day
O Famous Quotations
O Knowledge Seeker
www.infoplease.com
O Rhyming Dictionary
O Rogets Thesaurus
www.thesaurus.com
O Webster Dictionary
www.m-w.com/dictionary.htm
O Webster Thesaurus
www.m-w.com/thesaurus.htm
LINKS to a Better Presentation
O presenteronline.com
– effective presentation skills
– free templates, clip art, sound clips
O presentersuniversity.com
– courses (content, delivery, visual aids)
– free downloads
O trainingsupersite.com
– magazines/newsletters
– products/demos/resources
Investigator meeting 
techniques and tools
OGameShowPro™
–www.learningware.com
–5 Games: Tic Tac Toe, Jeopardy, 
Millionaire, Family Feud, Wheel of 
Fortune
Investigator meeting 
techniques and tools
OGroup Response System 
(Poll-the-Audience)
– 
Copies of this presentation can be found 
at the RAN Institute web site
O AUTHOR: Winston Churchill
O QUOTATION: If you have an 
important point to make, don’t try to be 
subtle or clever. Use a pile driver. Hit 
the point once. Then come back and hit 
it again. Then hit it a third time—a 
tremendous whack.
O ATTRIBUTION: On public speaking, 
quoted by Edward, Duke of Windsor, A 
King’s Story Putnam 51
GROUP RESPONSE SYSTEM