Ánh xạ ẩn dụ ý niệm trong các bài báo kinh tế từ cứ liệu Tiếng Anh
Bài viết này với những phân tích về phép ẩn dụ được rút ra từ một số tờ báo kinh tế, góp phần tăng
nhận thức của độc giả về ẩn dụ trong lĩnh vực kinh tế. Thông qua bài viết này, miền khái niệm
trừu tượng “kinh tế” sẽ được ánh xạ lên một miền khác để hiểu được miền khái niệm này theo một
cách mới, cụ thể hơn. Cứ liệu phân tích của bài báo được rút ra từ các mục tài chính và kinh tế
của 15 bài báo về kinh tế nổi tiếng được cập nhật trong năm 2016, 2017. Kết quả nghiên cứu cho
thấy, phép ẩn dụ Kinh tế là một cơ thể sống chiếm phần lớn trong các ẩn dụ được sử dụng trong
cứ liệu. Bên cạnh đó còn có ba ẩn dụ khác phổ biến cũng được tìm thấy trong cứ liệu và được ánh
xạ: Trạng thái của nền kinh tế là một trạng thái vật chất; Trạng thái của nền kinh tế là một trạng
thái tinh thần; Phản ứng của nền kinh tế là một phản ứng của tự nhiên.
d contexts. Bratoz (2004) conducted a comparative study of popular conceptual metaphoric expressions in English and Slovenian economic articles. The study affirmed that the two languages have the same metaphoric expressions about “Economy is a living object” and “The falling movement in the market is a disaster”. To clarify the use of conceptual metaphors in popular economic discussions, Kovacz (2000) has succeeded in identifying five important metaphoric expressions: (i) economy/business is a living human body; (ii) economy/business is a war; (iii) economy/trading is a game or a sport activity; (iv) economy/business is a marriage; (v) economy/business has activities relating to the cinema. As mentioned above, the study aims at analyzing economic texts in English for their use of metaphor. The English corpus comprised 15 economic articles taken from the finance and economics sections in “the Economist”, “the Economic Times”, “Financial News”, “Financial Times” newspaper in the period from May 2016 to February 2017. According to Lakoff (1990), the metaphor mapping which is conventional and is a fixed part of our conceptual system is more important than the language. His view of metaphor is totally different from the view that metaphors are just linguistic expressions. If metaphors were considered as merely linguistic expressions, there would have dozens of different metaphors correspondent to different linguistic expressions. For example, “the central bank would suffer a paper loss” would constitute one metaphor. “The recovery of the central bank after the crisis is remarkable” (The Economists, July 2016) would be another, entirely different metaphor. “Mr. Setser says, they [the central banks] are also sunk costs” (The Economist, June 2016) would involve a different metaphor. However, in this case, there is only one metaphor in which the state of economy is conceptualized as a state of physical health. The mapping tells us precisely how the state of economy is being conceptualized as a state of physical health. From this point, it is stated that metaphor is a phenomenon which involves both conceptual mapping and individual linguistic expressions. Diagrams (1.1) - (3.3) summarize the findings from English economic texts on lexis drawn from the source domains of physical conflicts, psychological, disaster, physical health and the weather used to describe the target domain of economic movements within an international, global context. The followings are conceptual metaphors found in the corpus. Diagram 1.1: Conceptual metaphor: THE ECONOMY IS A LIVING ORGANISM (The state of the economy is a state of physical health). 4. CONCLUSION 10 KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 v LÝ LUẬN NGÔN NGỮ Diagram 1.2: Conceptual metaphor: THE ECONOMY IS A LIVING ORGANISM (The state of the economy is a state of mental health). 11KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 LÝ LUẬN NGÔN NGỮ v Diagram 1.3: Conceptual metaphor: THE ECONOMY IS A LIVING ORGANISM (Trading is a physical conflict). Diagram 2.1: Conceptual metaphor: ECONOMIC MOVEMENTS ARE PHYSICAL MOVEMENTS (Economic movements are ways of moving in the air). 12 KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 v LÝ LUẬN NGÔN NGỮ Diagram 2.2: Conceptual metaphor: ECONOMIC MOVEMENTS ARE PHYSICAL MOVEMENTS (Economic movements are ways of moving in the water). 13KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 LÝ LUẬN NGÔN NGỮ v Diagram 2.3: Conceptual metaphor: ECONOMIC MOVEMENTS ARE PHYSICAL MOVEMENTS (Economic movements are ways of moving on the ground). Diagram 3.1: Conceptual metaphor: ECONOMIC MOVEMENTS ARE NATURAL REACTION (Negative Economic movements are natural disasters). 14 KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 v LÝ LUẬN NGÔN NGỮ Diagram 3.2: Conceptual metaphor: ECONOMIC MOVEMENTS ARE NATURAL REACTION (Negative Economic movements are bad weather). 15KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 LÝ LUẬN NGÔN NGỮ v Diagram 3.3: Conceptual metaphor: ECONOMIC MOVEMENTS ARE NATURAL REACTION (Behaviour of the economy is the behaviour of gas). Table 2 below summarizes typical metaphoric expressions investigated in the data. Table 2: Frequency of conceptual metaphors in economic corpus Statistic Number Number of words 13610 Number of metaphor 285 Metaphor per 100 words 47.75 Name of Conceptual Metaphor Number of metaphor 16 KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 v LÝ LUẬN NGÔN NGỮ THE ECONOMY IS A LIVING ORGANISM 107 The state of the economy is a state of physical health 56 The state of the economy is a state of mental health 34 Trading is a physical conflict 17 ECONOMIC MOVEMENTS ARE PHYSICAL MOVEMENTS 96 Economic movements are ways of moving in the air 35 Economic movements are ways of moving in the water 44 Economic movements are ways of moving on the ground 17 ECONOMIC MOVEMENTS ARE NATURAL REACTION 73 Negative Economic movements are natural disasters 16 Negative Economic movements are bad weather 36 Behaviour of the economy is the behaviour of gas 21 Others 9 With the help of computer program MiniTab, a clearer Descriptive Statistics picture about metaphoric expressions in economics can be shown in the following table. Variable N N* Mean SE Mean StDev Minimum Q1 Median Economics 285 0 47.753 0.477 12.359 14.880 17.250 18.940 Variable Q3 Maximum Economics 12.445 19.050 It is clarified that metaphor is frequently used in English economic texts. The total corpus size was 13,000 words and yielded 280 cases of metaphor. It goes without saying that as a science, economics deals with the identification and classification of phenomena in the real world. The metaphor THE ECONMY IS A LIVING ORGANISM accounts for the largest category of linguistic metaphors in English economic texts. There are three distinct metaphors related to this generic one: the state of the economy is a state of physical health; the state of the economy is a state of mental health; and trading is a physical conflict, the linguistic expressions found in English economic texts are various. Furthermore, from data of the study, some interesting indications of an interaction between culture and language at the level of linguistic metaphor have been noted. It is probably because of the influence of a nautical tradition resulting from its island history. For example, the metaphor MARKET MOVEMENTS ARE WAYS OF MOVING IN THE WATER is a preference in English. This metaphor may be interpreted as an expression for the maritime dominance on which the British Empire was built, as an Italian Elias Canetti writers writes: The Englishman sees himself as a captain on board a ship with a small group of people, the sea around and beneath him. He is almost alone, as captain he is in many way isolated even from his crew (Canetti, 1962)./. 17KHOA HỌC NGOẠI NGỮ QUÂN SỰSố 08 - 7/2017 LÝ LUẬN NGÔN NGỮ v References: 1. Trần Văn Cơ (2007), Ngôn ngữ học tri nhận (ghi chép và suy nghĩ), NXB Khoa học Xã hội, Hà Nội. 2. Phan Thế Hưng (2007), Ẩn dụ ý niệm, Tạp chí Ngôn ngữ, 7, tr. 66-75. 3. Huỳnh Ngọc Mai Kha (2014), “Ẩn dụ ý niệm về kinh tế trong ngôn ngữ báo chí Việt Nam”, Tạp chí Ngôn ngữ, 10, tr. 17-23. 4. Nguyễn Đức Tồn (2007), “Bản chất của ẩn dụ”, Tạp chí Ngôn ngữ, số 10. 5. Bratoz, S. (2004). A Comparative of Metaphor in English and Slovene Popular 6. Canetti, E. (1962), How to Do Things with words, Cambridge: Cambridge University Press. 7. Eco, U. (1984), Semiotics and the Philosophy of Language. Macmillan Press Basingstoke and London. 8. Henderson, W. (1982), “Metaphor in economics”. Economics, p. 18-38. 9. Henderson, W. (1994), Metaphor and economics, In R.E. Backhouse, New Directions in Economic Methodology (348-367), London & New York: Routledge. 10. Hewings, A. (1990), Aspects of the language of economics textbooks, In Dudley- Evans, A. & Henderson, W. The language of economics: The analysis of economics discourse. London: Macmillan. 11. Kovacs, E. (2000). Conceptual metaphor in popular business discourse. Retrieved on 2/ 2014, < tomus_11_fas_3_2006_eng_ger_fra/ISSN_1219> <543X_tomus_11_fas_3_2006_eng_ger_fra_069- 080.pdf> 12. Lakoff, G. (1990), “The invariance hypothesis: Is abstract reason based on image- schemas?”, Cognitive Linguistics, 1, 39-74. 13. Lakoff, G. & Johnson, M. (1980), Metaphor We Live By. Chicago: University of Chicago Press. 14. Mason (1990), Dancing on air: Analysis of a passage from an economics textbook. The Language of Economics: The Analysis of Economics Discourse, (16-28) London: Macmillan. 15. McCloskey, D.N. (1983), “The rhetoric of economics”. Journal of Economic Literature, Vol. 21, p. 481-517. MAPPING CONCEPTUAL METAPHOR IN ECONOMIC TEXTS WITH ENGLISH EVIDENCE PHAM THI THANH THUY Abstract:The result of this study calls for the awareness for English second language writers and readers of the metaphorical nature of the subject, as well as the ways in which conceptual metaphors are typically realized in English. The paper analyzes finance and economic sections of 15 economic articles taken from “the Economist”, “the Economic Times”, “Financial News”, “Financial Times” newspaper in the period from May 2016 to February 2017. Besides, mapping is used to conceptualize economic phenomenon and to explain abstract economic domains through a more specific domain. The data shows that the metaphor The econmy is a living organism accounts for the largest category of linguistic metaphors. There are three distinct metaphors related to this generic one: The state of the economy is a state of physical health; The state of the economy is a state of mental health; and Economic movements are natural reaction. Keywords: conceptual metaphor, economic text, mapping, metaphor. Received: 18/5/2017; Revised: 12/6/2017; Accepted for publication: 28/6/2017
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